We should all know the importance of eating breakfast for health and performance reasons. It may now be the most important meal of the day for restaurants as well.
Mr. Boomer and I have long preferred to spend a large percentage of our dining out dollars for breakfast. It’s less expensive and we can have entrees neither one of us can cook very well. (I haven’t mastered omelettes yet.)
We usually use coupons but even without one, we still keep the bill around $20. With the current economy we’re not the only ones eating out early.
In the restaurant business the morning meal is driving in traffic. According to Bonnie Riggs, a restaurant analyst, it’s the meal that shows growth first post-recession and is positioned to show the strongest growth for the next decade.
Eateries that previously didn’t serve the first meal of the day are jumping in with two feet. Subway tested breakfast in all San Diego stores last year and it was a big success that they subsequently rolled out nationally. Wendy’s and Taco Bell are testing breakfast products in certain markets.
Even fine dining establishments are giving in to the demand for breakfast by offering weekend breakfast or brunches.
Benefit to Consumer
Consumers always win when there is more competition. McDonald’s focused on competing for coffee drinkers (and against Starbucks) when they rolled out their McCafe lattes. Not only do they offer coupons but the base price is lower. Benefit: Lower Prices.
In addition to saving money you have more options on where to spend it. Do you want to dine at fast food, casual or fine dining establishment? They say that variety is the spice of life. Benefit: Choice.
Now you can start your day off with more options than before including many healthier items. Many restaurant businesses, including fast food, offer lower fat and calorie menu items whether it be yogurt with fruit or egg white/turkey bacon sandwiches. Benefit: Good Health.
Do you start your day with a good meal from home or dine out?
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