Baby boomers are the generation that first had electric guitars and heavy metal music. So, I guess it’s not too much a stretch to presume hearing loss might be a problem for many. We actually may be purchasing hearing aids for Mr. Boomer this year, but at the local Costco instead of in response to a mailing.
We thought it was funny the first time my husband received a targeted mailing for cremation services. The second time, we realized it wasn’t a fluke. I can’t imagine that many people of his generation are buying this in their early 60’s unless there’s a medical reason.
However, the odds will continually get better that the baby boomer population will need these services, if not for themselves than for aging parents.
Long Term Care Insurance
We are at the age (or a little past) to evaluate whether or not long term care insurance makes sense for us. We haven’t consciously decided not to get it; but we’re really making the decision by putting it off too long.
Who wants to deal with proof we’re not going to be healthy and self-sufficient forever?
I wonder what the next evolution in direct marketing will be for us. Knee replacements or scooters? Have you gotten any age-based mailings that seemed strange?